No online supermarket out is complete without an electrical section and fortunately ADSA Direct has one; a real good one. When it comes to electrical, it is very important that the categorisations are made right, else it is very easy that the visitor might get carried away and end up in some section that they were really not up to. So, let us have a look how ASDA designers have fared in this section.

The home page of the ASDA electrical section has been kept simple and neat. You are provided with direct links to top rated products, mega deals and featured products too. The categorisation has been done in a clever and logical manner and they include; Mega Deals, TV and DVD, Gaming, Computing, Large Appliances, Small Appliances, Personal Care, Audio and HiFi, Phones, SatNav and Cameras & Telescopic.

TVs and DVDs:

TVs and DVDs section can be one of the most confusing sections in electronics with so much of categories line LCD TVs, LED TVs, Plasma TVs, Home Cinema, DVD, Blurays, Digital Receivers and Recorders, their combos and the accessories too. In the main page of the TVs and DVDs section, ASDA has made simple classification of TVs, DVD & Blu-ray, Digital Receivers and Recorders, Home Cinema and Accessories. In order to narrow your searches, the options available are price and brand. It is very disappointing that ASDA has not made the categorisations explicitly; however, you can make your specific searches in the narrow your search section. You can narrow your search by brand, with or without built-in DVD player, by TV type, Price and screen size. The price of the TVs, DVDs, Blu ray players and their accessories range from under £25 to £2000. In the following table, we have simplified the details for you.

Gadget Categories Brands Available Price Range Special Narrow search options
Television LCD, Plasma and LED Sanyo, Samsung, Toshiba, Luxor , Sharp, LG, Disney, Hannspree, Videocon and Sony £100 to £700+ With built-in DVD player, By screen size
DVD and Blu-ray DVD player and Bluray Player LG, Philips, ASDA, Samsung, Sony, Toshiba and Onn Under £25 to £100+ NA
Digital Receivers and Recorders NA Goodmans, One for All, Philex, Philips, Sagem, SLX and Toshiba Under £25 to £100+ NA
Home Cinema NA Sony and Philips Electronics Under £150 to £250+ NA
Accessories Cables, Sockets, Stands, Brackets, Aerials and Remote Controls ASDA, SLX, Troy , S and C Products, Philex, EcoPower, One for All, Sky, Thor, UEI, Modus and VFM Under £25 to £100+ NA

Gaming:

In the gaming section of ASDA Electricals, the main page has bundles & offers and special offers on the famous consoles like Wii, Wii Fitness, Xbox 360, PlayStation 3, DSi & DS Lite and PSP. The categories that ASDA offers to simplify your search include DSi and DS Lite, Wii, Xbox 360, Wii Fitness, PlayStation 3, PSP and Gaming Bundles and offers. In the Gaming Bundles and Offers section, you will find a few offers that include the bundle offers; looking for a great bundle, this is just the right section to look for. The other sections have the regular list of the consoles and their accessories. The brands offered by ASDA Direct include Nintendo, Microsoft, Sony, Blue Ocean , Xbox 360, Mad Catz, Njoy and VFM.

Computing:

Computing will be one of the mot clicked sections of the ASDA Direct electrical. The main page of computing has neatly categorised the sections into Laptop & Broadband, Peripherals & software, printers & scanners and blank media. In the laptops and broadband section you will be able to find broadband dongles, e readers, and laptops. But it was disappointing to find that there was no option for to be able to sor t any of them. You will be able to narrow your search only by brand and price. We honestly feel the laptops itself has so much of categories like nettop, tablet, mini laptops and laptops, and so they deserve a completely separate section. The laptops offered also are not of the well known brands; their brands include England , Notino, Elonex, and just 1 Samsung netbook. The collection is insufficient.

Peripherals and Software:

In the peripherals and software section you will be able to find any and every kind of peripheral for your PC. You will be able to narrow your search by brand and price. Here again, there is no way by which you will be able to choose the peripheral you are looking for straight away. This section includes peripherals like multimedia speakers, mouse, memory card, CD packs, USB cable, VGA cables, webcam, USB sticks, mouse pad and lots more. The Printers and Scanner section is quite good with devices from most of the well known brands of printers and scanners like HP, Lexmark, Epson, ASDA and Canon. In this section you will also be able to find printer cartridges. In the black media section, you will just find the storage medias like CDs, DVDs and UB drives for good deals.

Large Appliances:

The large appliances section has all the large appliances of household like washing machines, tumble dryers, cookers, fridge freezers, dish washers, fridges, washer dryers, freezers, cooker hoods and accessories. The main page of this section has nothing but a quick link to each of these sections. To narrow your searches, you can do so by category, brand, energy efficiency class, price and colour. Washing machines are a big area and it is disappointing that ASDA has not provided an option to narrow by other washing machine categories like front loading, free standing and top loading. To make things simple, we have listed the appliances available in the category and options available in a table format.

Appliance Categories Brands available Price range Energy efficiency class Colours available
Washing machine NA Hotpoint, Indesit, Hoover , Baumatic and Candy £100 to £500 A, A+ and B Black, grey, metal, silver and white
Tumble Dryers NA Hotpoint, Indesit, White Knight, White Hoover , Baumatic and Creda £50 to £500 B, C and D Black, grey, metal, silver and white
Cookers Electric, gas, electric hobs, gas hobs and Dual fuel cookers Indesit, Baumatic, Hotpoint, and Cannon £50 to £600 NA Black, brown, frameless, grey, silver, stainless steel and white
Fridge Freezers NA Indesit, Baumatic, Hotpoint, Hoover and Candy £200 to £600 A, A+ and B Black, silver, stainless steel and white
Dishwasher NA Indesit, Baumatic, Hotpoint, Hoover and Candy NA A, A+ and B Black, silver, metal, grey, stainless steel and white
Fridges NA Indesit, Baumatic, Hotpoint and Husky £50 to £400 NA Black, silver, metal, grey and white
Washer Dryers NA Indesit, Baumatic, Hotpoint and Hoover £300 to £600 A, A+ and B Metal, grey and white
Freezers NA Indesit, Baumatic, Hotpoint and Husky £100 to £400 A, A+ and C Grey, silver and white
Cooker Hoods and Accessories Cooker Accessories and Cooker Hoods Baumatic, Hotpoint and Unbranded £25 to £300 NA Black and Stainless steel

Gaming:

In the gaming section of ASDA Electricals, the main page has bundles & offers and special offers on the famous consoles like Wii, Wii Fitness, Xbox 360, PlayStation 3, DSi & DS Lite and PSP. The categories that ASDA offers to simplify your search include DSi and DS Lite, Wii, Xbox 360, Wii Fitness, PlayStation 3, PSP and Gaming Bundles and offers. In the Gaming Bundles and Offers section, you will find a few offers that include the bundle offers; looking for a great bundle, this is just the right section to look for. The other sections have the regular list of the consoles and their accessories. The brands offered by ASDA Direct include Nintendo, Microsoft, Sony, Blue Ocean, Xbox 360, Mad Catz, Njoy and VFM.

Computing:

Computing will be one of the mot clicked sections of the ASDA Direct electrical. The main page of computing has neatly categorised the sections into Laptop & Broadband, Peripherals & software, printers & scanners and blank media. In the laptops and broadband section you will be able to find broadband dongles, e readers, and laptops. But it was disappointing to find that there was no option for to be able to sort any of them. You will be able to narrow your search only by brand and price. We honestly feel the laptops itself has so much of categories like nettop, tablet, mini laptops and laptops, and so they deserve a completely separate section. The laptops offered also are not of the well known brands; their brands include England, Notino, Elonex, and just 1 Samsung netbook. The collection is insufficient.

Peripherals and Software:

In the peripherals and software section in ASDA you will be able to find any and every kind of peripheral for your PC. You will be able to narrow your search by brand and price. Here again, there is no way by which you will be able to choose the peripheral you are looking for straight away. This section includes peripherals like multimedia speakers, mouse, memory card, CD packs, USB cable, VGA cables, webcam, USB sticks, mouse pad and lots more. The Printers and Scanner section is quite good with devices from most of the well known brands of printers and scanners like HP, Lexmark, Epson, ASDA and Canon. In this section you will also be able to find printer cartridges. In the black media section, you will just find the storage medias like CDs, DVDs and UB drives for good deals.

Large Appliances:

The ASDA large appliances section has all the large appliances of household like washing machines, tumble dryers, cookers, fridge freezers, dish washers, fridges, washer dryers, freezers, cooker hoods and accessories. The main page of this section has nothing but a quick link to each of these sections. To narrow your searches, you can do so by category, brand, energy efficiency class, price and colour. Washing machines are a big area and it is disappointing that ASDA has not provided an option to narrow by other washing machine categories like front loading, free standing and top loading. To make things simple, we have listed the appliances available in the category and options available in a table format.

Small appliances:

As in the case of the large appliances section, the small appliances section too has all the small appliances that you can ever think of. This section includes heating and cooling appliances, vacuum cleaners, microwaves, food preparation, toasters, kettles and coffee machines, irons, blenders, mixers, juicers, carpet care and sewing machines. You will find all the details on these categories in the following table.

Appliance Category Brands Price range Colour options
Heating and cooling Heaters and Coolers Katell, Royal Cozyfire and Prem I Air Under £25 to £100+ Black, Bras, Brass and Black, Chrome and Black, Stainless steel and White
Vacuum Cleaners NA Dyson, Vax, Electrolux, ASDA, Bissell, Gtech and Zanussi Under £25 to £100+ Black, Black and Green, Blue, Bronze, Graphite and Orange , Iron and Satin Yellow, Purple, Red, Satin yellow and Grey, Silver and Purple, White and Pink, White and Cyan, White and Magenta and Yellow
Microwaves NA Hotpoint, Daewoo, Sanyo, Asda, Baumatic and Indesit £25 to £100+ Black, Silver, Stainless steel and White
Food Preparation Cooker, Grill, Toaster, Fryer, Knife and Collection steamer Morphy Richards, Russell Hobbs, ASDA, George Foreman, Tefal and Breville Under £25 to £100+ Black, Chrome, Silver, Silver and Grey, Stainless steel, White and Grey, White and Stainless steel, and White
Toasters NA Morphy Richards, Russell Hobbs, ASDA, Philips, Tefal and Breville Under £25 to £50 Black, Black and Chrome, Cream, Silver, Stainless Steel, White, and White and Silver
Kettles and coffee Machines NA Morphy Richards, Russell Hobbs, ASDA, Kurps, Philips and Tefal Under £25 to £100+ Black, Cream, Metal, Montana White, Polished Steel, Silver and Stainless Steel
Irons NA Morphy Richards, Russell Hobbs, ASDA, Philips and Tefal Under £25 to £100 Blue, Blue and White, Pink and Purple
Blenders, Mixers and Juicers NA Russell Hobbs, ASDA, Philips and Kenwood Under £25 to £50 Silver, Stainless Steel and White
Carpet Care NA Vax and Bissell Under £25 to £100+ NA
Sewing Machines NA NA £75 to £100+ White and White with Grey panel

Personal Care:

The personal care section has stuff like Hair Care, Men’s shavers, Health and Beauty, Women’s Hair removal and Oral Care. In the hair care section, the categories includes hair styling, clippers & trimmers and hair dryers; and this section has all the accessories that are essential for hair care. The Men’s shaver section includes the hair trimmers and men’s shavers. Our only concern in this section is that, we feel that there are no enough choices included in any of these sections. ASDA has to focus and improve this section.

Audio and Hi-fi:

Audio and Hifi section of the ASDA Electricals includes audio accessories, Blank Media, HiFi and Docking stations, MP3 and MP4 players, CD Players and Radios and Apple shop. In the special Apple Shop section you will find everything that is apple. We are quite happy with this section as it has a good collection of gadgets in each of the categories and a good mix of brands too.

Phones:

The Phones section has been very well designed. In the main page, the four main categories of PayG, Landline telephones, Laptops and Broadband and Accessories have been listed. ASDA itself has its very own network which is UK’s lowest Pay as you Go flat rate network. The page also has a list of great offers and list of the popular phone brands too. In the mobile phones section you will find phones of the big brands including LG, Samsung, Nokia, Sony, Vodafone, Alcatel and Blackberry. You will also be able to narrow your search by brand, by network, by model, by top feature and by price. But when it comes to landline phones, you get to narrow only by brand and price range. In the phone accessories section you will find headsets, memory cards, cases, car accessories and sim packs. As far as mobile broadband is concerned, you do not have much option; there are just four options from Three, O2, T-Mobile and Vodafone.

Sat Nav:

The Sat Nav does not have many options for you. There as just six of them from brands of K4, MyGuide, NavMan and TomTom.

Cameras and Telescope:

In the cameras and telescopic section of ASDA Electricals includes categories like Digital Cameras, Camera Accessories, Camcorders, Binoculars and Telescopes, SLR, FujiFim Shop and Digital Photo Frames. In order to simplify the section, we have formed the following table for explanation.

Gadget Categories Brand Available Price Range Special narrow search option
Digital Camera NA Sony, Fuji , Kodak, Vivitar, Samsung, Casio, Pentax, Canon, Hello Kitty, Ben 10, Agfaphoto , Oregon Scientific and Polaroid Under £50 to £200+ By Colour and By Optical Zoom
Camera Accessories Bags and Cases, Batteries and Chargers, Adaptors, Filters, Memory Cards and Readers, Tripods, Supports and Printers Hama , Fuji , SanDisk, Casio, Vivitar, DayMen and Kodak Under £50 to £100 NA
Camcorders Compact Camcorders, Micro Camcorders and Pro Camcorders Canon, JVC, Samsung, Sony, Kodak, Vivitar and Oregon Scientific £50 to £200+ By Optical Zoom
Binoculars and Telescopes NA Pentax, Celestron, Sunagor, Hama and Oregon Scientific Under £50 to £200+ NA
SLR SLR Accessories, SLR Cameras, SLR Lenses Nikon, Cobra, Hama , Pentax and Sony Under £50 to £200+ NA
FujiFlim Shop Accessories, Z, J, F, S and A series FujiFilm Under £50 to £200+ NA
Digital Photo frames NA Motorola, Elonex, Disney and Samsung Under £50 to £200+ NA